Current Issue

Demystifying Major Donor Fundraising

Sep-Oct 2010, Vol. 29 No.5

Nurturing Relationships for Today and Years to Come

by Kevin Johnson

“Moves management” has become a phrase of art in fundraising. Kevin Johnson shows how this method of creating and maintaining authentic relationships with donors works.

Also in this issue:

What You Don't Know Won't Help You: Major Gift Prospect Research By Barbara Pierce. Here’s a tour of web-based tools that can reveal whether your major donors or prospects have the potential for even greater gifts than you imagined. $3

Raising Major Gifts: From $250 to $250,000 By Will Cordery. Whatever amount your organization designates as a major gift, finding and nurturing relationships with major donors follows some basic principles. Will Cordery, former Project South Development Director now with Amnesty International, explains.$3

After the Yes: Twelve Questions You Can Ask Donors by Andy Robinson and Harvey McKinnon. After the “ask,” there are more questions for your major donors. Here are the most important ones to pose, and
how.$3

The Soul of Money Meets the Grassroots Fundraising Journal. by Beth Raps. What kind of teachings can someone who raises money from the super-wealthy and who is wealthy herself share with grassroots fundraising activists? Beth Raps finds that Lynne Twist, author of The Soul of Money, has a message that can be perceived as both radical and useful for grassroots fundraising. $3

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